case study

Student Success & Guided Pathways

Client: Clark College

Challenge

Clark College, Southwest Washington’s largest public institution of higher education, sought third-party guidance and facilitation in assessing communications practices across Student Affairs to inform future strategies around engagement and recruitment efforts.

Solutions

Through a comprehensive communications audit, including materials review, interviews, a community wide survey and community perception focus groups, we provided comprehensive communications and organizational development support to Clark College on multiple occasions. As a result of this work, Clark College was able to more effectively engage and communicate with students, faculty, and the Clark community.

Services

  • Community Engagement Plan Development

  • Communications Materials Review

  • Strategic Communications

  • Focus Groups

  • One-to-One Interview Facilitation

  • Data Analysis

A photo of the Clark College campus, with a sign depicting a map of the campus and some fall leaves.

  • The PointNorth team listened intently to our needs and their scope of work clearly demonstrated the outcomes we were seeking. Throughout the process, our team at Clark College felt that we were a collaborative partner with PointNorth versus feeling like a client. PointNorth provided the Student Affairs department with a comprehensive communication plan that included forty tangible outcomes that we are in the process of implementing.

    Dr. Cruse, Clark College