Leadership (is a Verb)®


Leadership isn’t a title. It isn’t a position on an organizational chart. And it isn’t reserved for the loudest voice in the room.

Leadership is a verb. Leadership is action.

It lives in how we show up each day. In how we listen, especially when it’s hard. In the choice to move toward courage. In the decision to build trust.

Leadership is a practice, one that calls us to lead with character, heart and commitment.


Two people smiling while embracing

What makes someone a leader? Is it an innate quality, a position you get promoted to, or a skill you pick up after taking enough trainings?

Leadership development expert Al Schauer has a different take: being a leader is all about doing what it takes to be the person you need to be so you can be the leader you aspire to be.

Courage in uncertainty. Integrity under pressure. Service before self.

This is character-driven leadership in action.

 In All In: Leadership (is a Verb), Al shares the key characteristics that define character-driven leadership, regardless of position or title. Lessons shaped by experience, from combat zones to the C-suite, grounded in heart, commitment and character. 

Using his unique, story-led mentorship style, Al blends high-level leadership strategy with practical, everyday tactics making All In a foundational guide for anyone who wants to become a better leader.

Pre-order your copy of All In below.

Headshot of Al Schauer

Pre-Order “All In”