case study

Fourth Plain for All

Client: City of Vancouver, Parametrix

Challenge

The City of Vancouver is investing more than $25 million into central Vancouver neighborhoods along  Fourth Plain Boulevard. Through a community-led process, the Fourth Plain for All project identifies how this investment can best address long-standing economic and health disparities among central Vancouver communities made worse by pandemic-related challenges.

Solutions

Through multilingual and culturally relevant outreach, deep relationship building with equity priority communities, and inclusive engagement tactics, we successfully identified and prioritized investments that will uplift and empower central Vancouver communities. In November 2023, City Council unanimously approved the project’s plan. The implementation phase will begin in early 2024.

  • PRSA Oregon Spotlight Award | Community Relations

  • PRSA Oregon Spotlight Award | DEI/Multicultural Public Relations

  • An image of a woman in a brown shirt and black pants engaging with a woman in a green shirt and blue pants at an outdoor event in front of a Fourth Plain for All table and supporting display boards
  • An image of a woman in a colorful shirt and glasses pointing to a display board engaging with a small group of people
  • An image of people surrounding a long table with documents spread out on it
  • An image of a classroom filled with people sitting at different tables
  • An image of a Fourth Plain for All table set up with display boards and documents at a Grocery Outlet store
  • An image of five people standing together in front of display boards

Services

  • Public Involvement Plan Development & Execution

  • Direct Community Outreach

  • Community Survey Development & Measurement

  • Community Group Framework Development & Facilitation

  • Graphic Design & Visual Storytelling

  • Social Media Amplification

  • Messaging & Communications Strategy

  • Creative Engagement Activities Implementation

  • Strategic Relationships Development

An image of three women standing together in front of a Fourth Plain for All event table with display boards

  • The whole PointNorth team are incredibly professional and have strong connections to the communities in which they work that speaks to the integrity they bring and trust they have built over time. This allows them to effectively and deeply engage with the community which has been integral to the success of our project that was dependent on equitably engaging the community to co-develop an investment strategy.

    Shannon Williams, City of Vancouver